A single tap is a fine thing, but the supporter who gives every month, or who joins as a member, is worth a great deal more to a charity over time. The lifetime value of a regular giver dwarfs that of a one-off donation, and the best moment to invite that deeper commitment is often the same moment a person makes their first gift, while they are present and feeling generous.
From a gift to a relationship
The challenge with in-person giving has always been that it tends to be anonymous and one-off. A coin in a tin tells you nothing about the giver and offers no way to stay in touch. A contactless device changes that, because the giving experience it runs can, where the software supports it, invite a donor to do more than give once, whether that is to set up a regular gift or to take up a membership.
Where the software comes in
It is worth being clear about how the parts fit together. On a DonorDynamics device the hardware provides the reliable, secure tap, and the giving and payment experience is provided by Give A Little. What a device can offer a supporter, a one-off gift, a choice of causes, and any regular giving or membership options the platform provides, is therefore a question of the software it runs. The right place to confirm exactly what is available is the giving platform itself.
Memberships at the moment of interest
For a museum, a wildlife park, a heritage site or an arts venue, membership is often the natural next step for a visitor who has enjoyed their day. Inviting that step at the point of visit, rather than hoping the person remembers to sign up later, captures interest while it is high. A device at the exit or the membership desk turns a good visit into a lasting connection far more reliably than a leaflet taken home and forgotten.
Gift Aid and the regular gift
Where a supporter is a UK taxpayer, Gift Aid allows a charity to reclaim an extra twenty-five per cent from HM Revenue and Customs on their eligible giving at no cost to them, and this applies to regular gifts as much as one-off ones. Capturing the declaration cleanly at the point of sign-up means the relief is collected from the outset rather than chased later.
The value of all this shows up in the reporting over time. A charity that can see how many supporters move from a single tap to a regular gift or a membership has a clear measure of how well it is turning fleeting goodwill into dependable income. To understand which of these options a device can present, and how to set them up, the Give A Little page is the place to look, and the comparison chart sets out the hardware that runs it.
Want to turn one-off gifts into lasting support? Read about the giving platform on the Give A Little page, compare the devices on our comparison chart, or see our guide for charities.